Jim Beam White Label (1977)

You don’t hear much about dusty Jim Beam Bourbon. Perhaps it’s because the label has changed very little. Perhaps it’s because people see so much of the modern iteration, a vintage bottling conjures little excitement. I know I felt that way, until a generous friend stepped in.


Pour: 1977 Jim Beam Bourbon a/k/a “White Label”
Proof: 80
Age: 5 years
Color: dense rosy copper
Nose: butterscotch, maple syrup, heavily steeped tea
Taste: funky molasses, blood orange, blackberry jam
Finish: moderately long – brown sugar, burnt caramel, oak char, dark citrus


Overall: To say I’m stunned is an understatement. It’s virtually everything I seek in a vintage whiskey profile, packing it all in at a “whopping” 80 proof to boot. Curiously, this ‘77 Beam has a finish akin to today’s Knob Creek Single Barrel. Noe kidding.

Rating: An awakening.

Jim Beam White Label

Here’s one we all know – Jim Beam “White Label.” In my pre-enthusiast days, this was bourbon (as in the only bourbon that existed). I’ve come a long way since, but I must admit, I carry a strange fondness for this classic label. Memories … good and bad in the very best way.


Pour: Jim Beam Bourbon a/k/a “White Label”
Proof: 80
Age: at least 4 years
Color: amber
Nose: nutty vanilla, caramel popcorn, nutmeg
Taste: vanilla, buttered corn, lightly roasted nuts
Finish: moderately short – toffee, mild oak char, faint spice


Overall: Look, I’m not going to try to convince you that you should buy this whiskey. It is what it is, but what it ain’t, is awful. The early bourbon snob in me would’ve snarked. That early bourbon snob was an ass. Jim Beam does the job it was made to do.

Rating: Party bourbon.