Here’s one we all know – Jim Beam “White Label.” In my pre-enthusiast days, this was bourbon (as in the only bourbon that existed). I’ve come a long way since, but I must admit, I carry a strange fondness for this classic label. Memories … good and bad in the very best way.
Pour: Jim Beam Bourbon a/k/a “White Label”
Age: at least 4 years
Nose: nutty vanilla, caramel popcorn, nutmeg
Taste: vanilla, buttered corn, lightly roasted nuts
Finish: moderately short – toffee, mild oak char, faint spice
Overall: Look, I’m not going to try to convince you that you should buy this whiskey. It is what it is, but what it ain’t, is awful. The early bourbon snob in me would’ve snarked. That early bourbon snob was an ass. Jim Beam does the job it was made to do.
Rating: Party bourbon.