Jim Beam White Label (1977)

You don’t hear much about dusty Jim Beam Bourbon. Perhaps it’s because the label has changed very little. Perhaps it’s because people see so much of the modern iteration, a vintage bottling conjures little excitement. I know I felt that way, until a generous friend stepped in.


Pour: 1977 Jim Beam Bourbon a/k/a “White Label”
Proof: 80
Age: 5 years
Color: dense rosy copper
Nose: butterscotch, maple syrup, heavily steeped tea
Taste: funky molasses, blood orange, blackberry jam
Finish: moderately long – brown sugar, burnt caramel, oak char, dark citrus


Overall: To say I’m stunned is an understatement. It’s virtually everything I seek in a vintage whiskey profile, packing it all in at a “whopping” 80 proof to boot. Curiously, this ‘77 Beam has a finish akin to today’s Knob Creek Single Barrel. Noe kidding.

Rating: An awakening.

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